Our brand is Quorn, naturally grown Fungi, which is then harnessed and made into meat like products for vegetarian people, and to help others with the added health benefits of the quern product range. The first step we did, was to start researching into Quorn and its brand, to get all the information we need before working on our brand extension product. Our research skills improved noticably after the Visual Research module, which has subsequently helped us understand how we can research methods and materials to understand the important information. After we had an adequate amount of research information About Quorn. We started the mind storming phase, after ,much deliberation we settled on creating a new product with same brand value, and using the tagline “Better for you, better for planet” as our starting point. After we analyzed this sentence, we understood that Quorn care for both a persons healthy lifestyle and the environment. Our research took us in many directions at this point. We were unsure which path we should take, because this point is like a bedrock for our project, but Adam helped guide us during the tutorials, and helped explain the possibilities of of creating not just a simple product but one with dual purposes, to completely showcase the tagline, 'better for you, better for the planet'.
We decided to make our product a kind of charity for some poor countries such as Africa. Focusing on solving the problem of dirty water for those who walk long miles to bring dirty water back for themselves and their family to drink. So we decided to create a flatpack bicycle made of natural wood which, using the kinetic energy from the user as they cycle, to filter the dirty water to clean water. eliminating the disease and dirt trapped in the water, making the user get exercise and reduce the risk of getting ill from malaria and other dirty water responsible diseases. So we start thinking about the product from different perspectives, name, logo, packaging, materials…etc. At this point, we both learnt how to develop creative ideas for these product components and whilst keeping the original value of the product in mind. For example, packing of the bicycle, we decided to make our bicycle on flat wood slab, so it becomes easy to hold and transport, reducing shipping costs as its light and doesn't cost much to repair and make. We also decided to make our cog and water bottle transport packaging out of cardboard pulp which is light, made from recyclable materials and once delivered in Africa or other LEDC's, is biodegradable and can be eaten by bugs, birds, and the likes of chickens, due to the nutrients in the pulp.
From this point, we moved on to the next stage, visualising the idea. We were planning to visualize the bicycle through 3D rendering, on software titled cinema 4D, but unfortunately we didn't have enough experience for this program, and didn't have enough time to learn it. However Oli Wenman gave us great advice and supported us in this stage. He advised us to use Adobe Illustrator to visualize the bicycle, and learn us some techniques to represent it as 3D appearance, such as gradients and lighting techniques. Actually we made different sample for the product until we picked up the best one. During this stage, we got improvement in program design skills, and we felt more confidence to visualize any product in future.
After we finished from visualising the bicycle, we getting ready for the presentation, the most important point. We were little bit nervous to represent our product front of Adam, David and Oli. Especially when we were trying to conclude our product idea into such a short time period as only 3 minutes. When presented our project, we felt more comfortable and relaxed. Afterwards David asked us couple questions, and we answered him, and everything went very well. One thing we could have focussed on a little more was that the bike is called the 'Klen', something that we may have overlooked during our presentation.
After Easter break, we jumped at the last stage, which was making a TV commercial for the Klen product. We got some good idea for the video, we decided to use our commercial as highlighting the dirty water crisis in africa, and explaining how dangerous drinking dirty water is. We wanted to convey the message that 'Dirty water is the number one cause of death in the world, a powerful fact. something that could be avoided simply, by filtering the water, a task which our bike does. We didn't want to represent our idea as showing some photo for people who asking for clean water, we believe it will be cheesy way to get the attention, as this is something that has been done hundreds of times before, and people are almost becoming immune to seeing these types of adverts. Instead we decided to grip the attention by using an artistic scene, able to touch the people and send the message. So we decided to use simple tools to record of our video, we used ink, heavy cartridge paper, water and brushes to create our artistic scenes. Then we went to the photography centre, Hardwick, and we booked a Nikon camera with macro lenses. So, after that we start recording our video by painting some water by brush on the paper, then we drop inks on the water, which create wonderful scene for the commercial. After that, we start edit the video by using Adobe After Effect, and trying to find some good music that can work with the scenes, besides Graham help us during this process and gave us value advises for each step we made for the commercial video.
In the end, we believe our successes in each step during the process represent our product by focus on value of the product and its audience. We developed our ideas around this area, but at the same time, trying to find creative ideas and out of the box solutions. Also we believe our success were the results of each project part and modules we had taken during this year. The experience was the key for success. Beside that, we have learnt a lot during working on projects of this module, like how to find creative idea in limit box, how to visualize the idea into something realistic, how we were able to promote the product into moving images. Actually it was one of most important module for our career as graphic designers. Taking a product and creating effecting an advertising campaign for it. Deciding the direction we wanted to market the product, is an incredibly important stage that we will need to be able to accomplish in our careers.
Overall we both feel that this module went really well. we both have two pieces of work that we're incredibly proud of, one being the product and the thinking behind every aspect of it. The other being the advertisement, an artistic take on the donate, charity adverts. The only parts of this module which we could improve upon i feel are the quality of the shots on the advert, and perhaps making it fit into the 20second advert length rather than ours, which was a modest 32 seconds long.